the i-ching on sincerity
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the influence on others must proceed from one's own person.
In order to be capable of producing such an influence,
one's words must have power,
and this they can have only if they are based on something real,
just as flame depends on its fuel
Words have influence only when they are pertinent and
clearly related to definite circumstances.
General discourses and admonitions have no effect whatsoever.
Furthermore, the words must be supported by
one's entire conduct,
just as the wind is made effective by an impression on
others that they can adapt and conform to it.
If words and conduct are not in accord and consistent, they will have no effect.
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(from the wilhelm version, 37. Chia Jjn / The Family [The Clan])

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